Andreas Mynster –┬áHead of US TV Media

Scaling.TV

Global Performance TV

Leverate has bundled its TV activities in its 100% subsidiary “scaling.tv” in order to be positioned and specialized perfectly between the two most relevant channels “Digital” and “TV”.

In addition to the efficient media booking, our speciality in the field of (worldwide) TV advertising includes above all the continuous measurement, optimization and flexible adaptation of TV plans. Through this we succeed in identifying inefficient programs, environments or time slots and are able to adjust the planning accordingly, if necessary.

Honest results, full transparency and a valid decision basis for future bookings are important to us, which is why we consistently work with external TV tracking tools and accept these results as criteria for our success.

Our TV experts work closely with the Leverate Media Group’s digital teams to manage integrated TV/Digital campaigns.

Lennart Sieweke –┬áHead of TV Media

Scaling.TV