The U.S. is divided into 210 designated market areas (DMAs) and knowing these DMAs is integral when planning and buying TV media in the US.
Any digital marketers without deep Facebook expertise are bound to lose market shares and sales to more savvy competitors that know how to fully leverage this powerful ad tool. Yet Facebook is still in many ways new ground to a lot of marketers. In this post, we explain how to get to the next level with your Facebook advertising.
Smartphones, tablets, laptops, e-readers… we all own one or more of such devices and we all tend to have them at hand – and using them – while in front of the TV. Recent studies suggest 75% of viewers regularly watch TV while also using one of their mobile devices to browse the latest news, check incoming e-mails and scroll through social media newsfeeds. Second screen usage is especially popular among younger generations as 91% Millennials and 85% of Generation X online users have used a second screen while watching television.
Octopus Ventures is among the most active venture investors in Europe with many of their companies expanding overseas. We talked to Oliver Birch about the challenges these companies face when entering the US.
We watch close to an hour of TV commercials a day. Few of us look forward to the breaks, but luckily for us, most advertisers do make their commercials fun, interesting, and engaging. Here’s three of the really outstanding ones from around the world.
More than 20 years have passed since the first online ad was placed and the trend is clear: digital advertising is a must-do for marketers looking to maintain or grow their market shares by advertising to their target audience.
Content advertising is a discipline which has gained significant traction in recent years. It has become a means to grabbing internet users’ attention and engaging them as banner blindness, ad blockers and small-screen browsing on smartphones makes it increasingly hard to reach your audience with traditional online advertising.
Tencent International Business Group (IBG) has accredited Leverate Media as its first partner agency in Germany. Advertisers can now simply book campaigns with Leverate Media on the largest Chinese internet platforms with optimal market and localisation expertise.
The OLX Group is a network of leading classifieds platforms in 45 markets, including the OLX brand. We spoke with Edward Kilian Suwignjo, Chief Marketing Officer at OLX in Indonesia, about the OLX brand in the Southeast Asian nation.