LEVERATE BLOG

Leverate ONE Magazines

Leverate ONE is Leverate Media Group’s quarterly magazine to clients, partners, and everyone interested in media and advertising. Find every published issues of Leverate ONE here!

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Why TV is still King in the Media Mix

Let’s be clear: TV advertising is not the be-all and end-all. You cannot click on a TV spot; it is not directly interactive. You won´t reach everybody through TV. Add to this, that there is a growing number of people who avoid TV altogether or just use it as a medium comparable to radio, as background noise, while surfing the web. Also, it’s not that easy to create a TV spot that is compelling and works for your sales and branding needs. Yet, however much digital advertising makes all the headlines, TV is still king within the media mix.

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Pop-Up Shops: To be or not to be Offline as an Online Company?

Compared to brick and mortar stores, your online store has a number of obvious advantages: it remains open around-the-clock, there is no store space to manage and staffing needs are often less tricky. For your customers, there is no hassle with waiting in a slow check-out queue and prices are often lower than on the high street. Worrying about your shop location is a thing of the past – at least as long as you don’t have a tongue-twister of a domain name and you are able to manage your online presence well.

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