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Compared to brick and mortar stores, your online store has a number of obvious advantages: it remains open around-the-clock, there is no store space to manage and staffing needs are often less tricky. For your customers, there is no hassle with waiting in a slow check-out queue and prices are often lower than on the high street. Worrying about your shop location is a thing of the past – at least as long as you don’t have a tongue-twister of a domain name and you are able to manage your online presence well.
What the optimal spot length is for a commercial depends on a number of factors and for every brand there will be unique requirements that determine the chosen length. We have looked at the most common formats found in global TV advertising and explain some of the general pros and cons of each.
Years back, two researchers from Columbia University and Stanford University conducted an experiment in a local supermarket in California. Looking to see how choice affects our purchase decisions they came across something very peculiar: the less choice we have, the more often we decide to buy.
Research shows that we watch close to an hour of TV commercials each day. While most of us are not looking forward to the commercial break, luckily for us, most advertisers do make an effort to make their commercials fun, interesting, and engaging. Here’s three of the really outstanding ones from around the world.
Highland Europe invests exclusively in growth stage software and internet businesses. The portfolio includes MatchesFashion.com, WeTransfer, eGym, and Malwarebytes. We met with Irena Goldenberg, a co-founder and Partner at Highland Europe, to discuss the issues involved with investing in growth stage companies.
Let us start with a disclaimer: creating a direct response TV commercial is not an exact science, it’s an art. With that being said, there are tons of examples of TV commercials out there looking to drive response with a branding spot. Be smarter, and adhere to the principles of DRTV success.