Leverate ONE Magazines

Leverate ONE is Leverate Media Group’s quarterly magazine to clients, partners, and everyone interested in media and advertising. Find every published issues of Leverate ONE here!

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Why TV is still King in the Media Mix

Let’s be clear: TV advertising is not the be-all and end-all. You cannot click on a TV spot; it is not directly interactive. You won´t reach everybody through TV. Add to this, that there is a growing number of people who avoid TV altogether or just use it as a medium comparable to radio, as background noise, while surfing the web. Also, it’s not that easy to create a TV spot that is compelling and works for your sales and branding needs. Yet, however much digital advertising makes all the headlines, TV is still king within the media mix.

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Pop-Up Shops: To be or not to be Offline as an Online Company?

Compared to brick and mortar stores, your online store has a number of obvious advantages: it remains open around-the-clock, there is no store space to manage and staffing needs are often less tricky. For your customers, there is no hassle with waiting in a slow check-out queue and prices are often lower than on the high street. Worrying about your shop location is a thing of the past – at least as long as you don’t have a tongue-twister of a domain name and you are able to manage your online presence well.

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