The OLX Group is a network of leading classifieds platforms in 45 markets, including the OLX brand. We spoke with Edward Kilian Suwignjo, Chief Marketing Officer at OLX in Indonesia, about the OLX brand in the Southeast Asian nation.
Leverate works with a multitude of start-ups and fast growing companies with a digital business model (e.g. e-commerce, apps, and e-services). Many of them need to scale their business rapidly in order to succeed in a highly competitive environment. One way to do that: international expansion.
Take a ride on the Tube, U-Bahn, or the Subway. Whether in London, Berlin, New York or any other major city, there is one accessory commuters cannot travel without nowadays: their earphones and headphones.
Secret Escapes is a members-only travel online company with a member base of 23 million people and offers heavily discounted luxury hotel stays and trips across 14 markets.
Out-of-Home advertising is more than billboards along the highway. Many brands utilize the opportunities of transit advertising with the NYC Subway and London Tube showing amazing results for many advertisers.
Let’s be clear: TV advertising is not the be-all and end-all. You cannot click on a TV spot; it is not directly interactive. You won´t reach everybody through TV. Add to this, that there is a growing number of people who avoid TV altogether or just use it as a medium comparable to radio, as background noise, while surfing the web. Also, it’s not that easy to create a TV spot that is compelling and works for your sales and branding needs. Yet, however much digital advertising makes all the headlines, TV is still king within the media mix.
Compared to brick and mortar stores, your online store has a number of obvious advantages: it remains open around-the-clock, there is no store space to manage and staffing needs are often less tricky. For your customers, there is no hassle with waiting in a slow check-out queue and prices are often lower than on the high street. Worrying about your shop location is a thing of the past – at least as long as you don’t have a tongue-twister of a domain name and you are able to manage your online presence well.