Traction – the Holy Grail for Start-Ups

Most start-ups don’t fail at building a product. Most startups fail at getting traction. We talked to Justin Mares, author of TRACTION, a bestselling book guiding start-uppers to the right traction channel.

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DRTV Commercial: What is an Optimal Spot Length?

What the optimal spot length is for a commercial depends on a number of factors and for every brand there will be unique requirements that determine the chosen length. We have looked at the most common formats found in global TV advertising and explain some of the general pros and cons of each.

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Curated E-Shopping: Limiting Choice, Expanding Sales

Years back, two researchers from Columbia University and Stanford University conducted an experiment in a local supermarket in California. Looking to see how choice affects our purchase decisions they came across something very peculiar: the less choice we have, the more often we decide to buy.

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3 Great TV Spots from Around the World

Research shows that we watch close to an hour of TV commercials each day. While most of us are not looking forward to the commercial break, luckily for us, most advertisers do make an effort to make their commercials fun, interesting, and engaging. Here’s three of the really outstanding ones from around the world.

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The Winning Formula: How to Create a TVC that Sells

Let us start with a disclaimer: creating a direct response TV commercial is not an exact science, it’s an art. With that being said, there are tons of examples of TV commercials out there looking to drive response with a branding spot. Be smarter, and adhere to the principles of DRTV success.

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Programmatic TV: A Talk about the Present and Future

‘Programmatic TV’, the common term for buying TV ad inventory in a programmatic fashion, is a fairly new concept in the TV media buying landscape. The U.S. is currently the most advanced market for this with about 5% of TV ad buying being done in this fashion in 2015. We talked to Eric Mathewson from WideOrbit, one of the pioneers of programmatic TV.

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An interview with Philipp Man, CEO of Chronext

When Philipp Man and his partner launched their e-commerce business, they chose one of the most offline-driven and conservative markets in the world. We talked to him about the difficulties of launching a luxury e-commerce company.

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